Aampe secures $7.5M led by Peak XV

Aampe, a US and SG-based AI-driven user engagement platform, has raised an impressive $7.5M in its Pre-Series A funding round.

• The Investors: Leading the pack of investors are Matrix Partners India and Peak XV Partners (formerly Sequoia Capital India & SEA). Their support has given Aampe robust financial backing for its future endeavors.

• The Funding Chronicle: This funding takes Aampe’s total capital raised to a whopping $9.3M since its inception in 2020. The startup is now well-positioned to boost product development and accelerate global expansion.

• Aampe's Wide Reach: Serving a diverse customer base including HAAT, IntelyCare, PayU, Swiggy, and ZALORA, Aampe touches the lives of more than 50 million users every month. It’s now on a mission to extend its reach to Asia, Europe, and North America.

• The Leader's Take: Aampe's CEO, Paul Meinshausen, believes in breaking away from traditional 'rules engine' software. He advocates for an AI-native platform that respects individuality and diversity for a superior customer experience.

• The Platform: Aampe’s platform promises more than just replacing existing CRMs. It crafts personalized omnichannel experiences that keep customers hooked and loyal.

• The Marketer’s Toolbox: Aampe provides marketers a simplified dashboard to understand user preferences, behaviors, and motivations, all while taking care of content creation, experimental design, and conversion tracking.

Aakash Kumar, Managing Director of Matrix Partners India, hails Aampe’s AI advancements in customer engagement and marketing. Anandamoy Roychowdhary, Partner – Surge, Peak XV Partners, on the other hand, congratulates Aampe for its valuable product and its potential for sustainable and profitable growth.