Applecrumby secures $4.2M investment for global expansion in competitive babycare market

Applecrumby secures $4.2M investment for global expansion in competitive babycare market

Applecrumby, a Malaysian babycare brand and e-commerce platform, recently secured a US$4.2 million growth investment from 500 Global to expand globally.

• Company Background: Founded in 2012 by husband and wife Sean and Jesmine Tan, Applecrumby specializes in premium, safe, natural, and organic baby products.

• Product line: The company develops products like PureBasics diapers, claimed to be the world’s first chlorine-free mass-market diaper product.

• Presence in 11 countries: It offers affordable baby care products in markets like China, Vietnam, Singapore, Thailand, and the Philippines.

• Sales channels: Applecrumby sells products through online platforms like Shopee, Lazada, and TikTok Shop, in addition to offline channels.

• Expansion plans: Applecrumby aims to expand its presence to 20 countries by the end of the year, and aims to have products available in close to 2,000 retail locations in Malaysia.

Besides global expansion, Applecrumby intends to use part of the new funds to create new products in the PureBasics line.