BlokID raises $1.25M to safeguard privacy in digital ad industry

Ascend Vietnam Ventures and AppWorks lead a seed round, injecting $1.25M into BlokID, a Vietnamese startup.

• Product Development and Market Penetration: With fresh funding, BlokID will rev up its efforts in product innovation and user acquisition, eying a bold market entry by Q2 of 2024.

• Empowering Privacy Tools: The company is set to launch Google Analytics plug-ins and Financial Identity features to bolster user privacy and control over personal data.

• Blockchain Backbone: Established in July 2023, BlokID stands on the cutting edge, deploying blockchain to ensure verifiable truth within the digital ad sphere.

• One-Click Campaign Integration: BlokID, led by CEO Michael Hahn, promises campaigns with platforms like Google, Facebook, and The Trade Desk, enabling ad verification and privacy-assured attribution audits.

• Solving Triple Threats:

  1. Ad Attribution: Clients can pinpoint ad conversion attributions, revealing discrepancies in reported data.

  2. Privacy Insurance: Instant alerts for third-party data access, thanks to blockchain's robust timestamping.

  3. GA4 Transparency: Paving the way towards free event transparency for all Google Analytics users as the shift from Universal Analytics to GA4 unfolds.

In the backdrop of severe privacy breaches, BlokID not only offers breach prevention but also extends real-time third-party access notifications to clients, establishing a fortress of trust for brands and their customers.