Halal beauty brand Rose All Day plans ASEAN expansion with new $5.41M funding

Indonesia's Halal-certified beauty brand, Rosé All Day Cosmetics (RADC), has raised a promising $5.41M in a recent Series A funding round.

• Investment: The round was led by SWC Global, with significant contributions from DSG Consumer Partners (DSGCP) and AC Ventures.

• Utilization of Funds: The newly-acquired capital will be used to boost RADC's nationwide distribution, extend its presence in other ASEAN countries, and improve its diverse product range. RADC has plans for strategic hiring in key departments such as marketing, social media, operations, finance, and product development.

• Founding and Vision: RADC, established in 2017 by Cindy Nyoto Gunawan and Tiffany Danielle, is committed to delivering high-quality, cruelty-free makeup and skincare products that promote natural beauty, inclusivity, and sustainability.

• Growth Trajectory: The company experienced significant growth due to wider distribution, increased interest from e-shoppers, and robust customer retention. The company reported a 4x increase in annual revenue in 2022, followed by a 6x growth in 2023. Starting with an initial capital of US$10,000, RADC achieved profitability within a short span of 1.5 years.

Indonesia's cosmetics and skincare markets, valued at $800M and $2.4B respectively, are predicted to grow annually by 14-16% and 10-15% through 2026.