Holdbar raises $3.5M to transform experience providers and tour operators into the digital era

Launching just a year ago, the Danish experience management software Holdbar has quickly captured the attention and confidence of top investors. The company's $3.5M seed funding round was spearheaded by Steve Fredette of Toast and Firstminute Capital, recognizers of Holdbar's innovative potential.

• All-in-One Software Suite: Holdbar develops tools, such as a booking engine and payment solutions, dedicated to helping experience providers digitize and upscale their business operations. It was founded by Lasse Kjær and Lars Daniel Rasmussen.

• Global Ambitions: The recent infusion of $3.5M is set to catalyze Holdbar's development as the go-to digital platform for global experience providers.

• A Leader's Vision: Kjær, co-founder and CEO with a proven exit, believes in prioritizing experiences, a sector he perceives as the future of travel and tourism, especially among the younger demographics.

• The Investors: The funding round was backed by Seed Capital, Firstminute Capital, Christoph Deckert and Steve Fredette.

The increasing demand for unique experiences calls for advanced tools to aid evolving sub-verticals in the experience ecosystem.