India's Swirl secures $1.1M to scale video commerce platform

Bheshaj Joshi, the co-founder and CTO of Swirl, sheds light on a perplexing trend in e-commerce – 98% of online visitors leave without making a purchase. Tackling this challenge, CEO Kaizad Hansotia alongside Joshi, introduces a remedy through Swirl's AI-enhanced short videos and live streams, aiming for a tenfold improvement in both user experience and sales.

• AI Advantage: Swirl harnesses the power of artificial intelligence to curate personalized video content, delve into user insights, and equip videos with an interactive chatbot, promising real-time assistance, tailored recommendations, and tempting bundle deals.

• Funding Fuel: The company's vision recently attracted $1.1M in seed funding, led by Shastra VC. A cohort of angel investors joined the round.

• Growth Goals: Plans for the newly acquired capital are clear – Swirl is gearing up to extend its reach into the US and the Middle East, preparing to establish offices and fortify its product and sales divisions for future expansion.

Despite being a newcomer, founded in 2021, Swirl has swiftly amassed a client list including brands like Puma, Vivo, and TVS Motor, signaling the startup's potent potential in reshaping online shopping experiences.