Indonesia's Privy acquires AyoPajak in digital tax service expansion

Privy, a digital authentication services firm founded by Marshall Pribadi and Guritno Adi Saputra, has acquired AyoPajak, an online tax platform.

• About AyoPajak: Founded in 2020, AyoPajak has swiftly emerged as a go-to platform for tax reporting for both individuals and companies in Indonesia. AyoPajak offers a range of services, including tax consultancy directly supervised by the national tax authority, making it a trusted resource for taxpayers navigating Indonesia's tax landscape.

• Enhancing Offerings: With this acquisition, Privy aims to bolster AyoPajak's offerings by integrating its electronic signature and identity verification services into the platform.

• Government Approval: Privy's existing government approval for digital tax certifications aligns with AyoPajak's goals, promising enhanced security and efficiency in tax administration.

• Expansion Plans: This acquisition signals Privy's commitment to expanding its presence in Indonesia's burgeoning digital economy, leveraging AyoPajak's established foothold in the tax sector.

• Growth Trajectory: Founded in 2016, Privy has already made significant strides, serving over 3,000 companies and verifying the digital identities of more than 46 million users.

With this strategic acquisition, Privy solidifies its position as a player in Indonesia's digital ecosystem, poised to revolutionize the way taxpayers engage with digital tax services.