OW Raises £2.2M to 'Print' Smells and Improve Sleep

OW Smell Made Digital (OW) is transforming how we experience scents with its groundbreaking digital technology. The company has raised £2.2 million in a pre-Series A funding round, led by Parkwalk Advisors.

• Innovative Tech: Founded in 2019 as a University of Sussex spinout, OW has developed a pioneering platform that uses AI and scent databases to ‘print’ smells, creating a new digital scent experience.

• Sleep Solutions: OW's technology targets improving sleep quality by delivering personalized scents based on sleep patterns detected through biofeedback devices. With 74% of adults reporting poor sleep, OW aims to make a major impact on sleep health.

• Future Applications: Beyond sleep tech, OW plans to license its platform for various markets including digital media, retail, and automotive industries.

• Validation and Growth: OW's scent technology has been validated in healthcare and research settings. The new funding will support further validation, AI training, and investment in intellectual property.

OW is poised to unlock significant commercial and health benefits with its innovative digital scent technology, starting with its focus on improving global sleep quality.