Supertails, a pet care startup, secures $15M funding

In the bustling pet care market, Bengaluru-based Supertails has achieved a significant milestone, securing $15M in equity funding.

• New Funding: RPSG Capital Ventures leads the $15M funding round followed by investors like Fireside Ventures, Saama Capital, DSG, and Sauce VC.

• Strategic Expansion: These funds will be poured into broadening the offline leash, scaling up the array of products, luring new customers, and bolstering the healthcare wing, Supertails Pharmacy.

• Retail Pawprint: No brick-and-mortar presence yet, but plans to sniff out the retail scene with trial stores in metropolises and tier-I cities, such as Bengaluru, Mysore, or Ahmedabad.

• Pet Portfolio: Since its 2021 inception by Aman Tekriwal, Vineet Khanna and Varun Sadana, Supertails has catered to customers through its website offering toys, accessories, pet food, online vet consultations, training services, and a pharmacy covering over 18,000 pin codes.

• Revenue Breakdown: The company fetches 70% of its treasure from food and food-related products with the remainder from non-food items, which includes a healthy 10% from the healthcare business. Eyes are set on closing FY24 with Rs 100 crore in revenue.

Supertails is nipping at the heels of its competitor, Heads Up for Tails (HUFT), which is looking to roll over into international markets and expand its offline presence to more tier-II and tier-III cities. With funding, foundation, and a growing community of two- and four-legged customers, Supertails is leaping towards a future where every tail wags with health and happiness.