Tilt Secures $18M For Real-Time Shopping App

UK-based real-time shopping startup Tilt has raised $18 million in a Series A funding round. The funding round, led by Balderton Capital, aims to fuel Tilt's expansion in the UK market by tapping into the growing trend of live shopping.

• Development of Real-Time Shopping Application: Tilt is set to accelerate the development of its app, aiming to provide a seamless experience for both users and partners. The app will focus on creating an immersive, interactive shopping experience with real-time features.

• Targeting Gen Z & Fashion Industry: The company is focusing on Gen Z consumers, who are familiar with interactive platforms like Twitch and online gaming. Tilt's decision to start with fashion aligns with the goal of delivering a tailored live-shopping experience to this demographic.

• Growth Plans: Tilt aims to replicate live shopping’s success in Asia in the Western market, focusing on compliance and market adaptation.

This Series A funding sets the stage for Tilt to push boundaries in live commerce, combining real-time interactivity with the convenience of online shopping.